Skip to content
All work

Case study01

ON

Dating Retreat in the Galilee

A brand and website for a boutique dating retreat in the Galilee, made to feel like the retreat itself: warm, unhurried and real.

The ON website’s opening screen: the gold ON mark over a Galilee sunset, the headline and the call to apply.
Disciplines
Brand experience · Experience design · Product design · Software engineering
Platform
Website in Hebrew, desktop and mobile
Status
Live
Visit live site

01The contextTwo days in the Galilee, for people ready to meet for real.

ON is a boutique dating retreat: a small, balanced group of single women and men, two days in the Upper Galilee, with wine, food and real time to get to know each other.

The website is where people meet ON first. It had to carry the same promise: quality, warmth, trust and human connection, without losing the premium feel.

The guesthouse garden: a vine pergola, a lawn and shaded terraces.
The guesthouse garden.

The format, as the site presents it

Two days
of shared experience in the Galilee
24
participants only, an intimate group
12 + 12
women and men, a balanced group
30+
single women and men, aged 30 and up

02The problemThe challenge was mostly what it must not be.

  • A dating app.
  • A generic event page.
  • A wedding website.
  • A wellness landing page.

It had to attract the right people, and make the retreat feel real, intimate and intentional before anyone arrived.

03DirectionQuiet luxury, in warm materials.

The identity rests on a few materials: a gold monogram, the colors of wine and evening light, a serif voice for the questions that matter, and photographs of real places.

The ON monogram in gold: an O and an N tied by a ribbon line.
MonogramTwo letters, tied by one ribbon line.
  • Cream#F6F0E5
  • Blush#F1E1D5
  • Bordeaux#6D1F2D
  • Wine#501320
  • Gold#C39A5B
  • Ink#231A16
PaletteSampled from the live site and the monogram.
The opening headline in the site’s serif, in Hebrew: What if your next story starts outside the screen?
The gold ON mark over the line Love, Retreat, Galilee and the script signature Turn Love ON.
TypeA serif voice for the questions, a script for the signature under the mark.
A hand reaching for pastries on a patisserie counter, one of the local stops on the retreat.
PhotographyReal places and real moments.
A photograph in an arched frame: a white balcony opening onto the Galilee hills.
The archOne soft arch, used as a window onto the view.

04From brand to websiteFrom brand identity to a working website.

A Hebrew, right-to-left website, from the opening question to the suitability check, on desktop and on a phone.

Structure

Six destinations, and one clear action.

The site’s navigation in Hebrew: six destinations and the Check your fit button.
  1. 1The experience
  2. 2Bella’s house
  3. 3The schedule
  4. 4The winery
  5. 5About me
  6. 6Questions
  7. Check your fit
A section of the ON website: the retreat in numbers, and an arched photograph of the Galilee view.
RhythmThe retreat in numbers, then a short heading, one sentence and a view through an arch.
The ON website’s opening screen on a phone.

On a phone

The opening is recomposed for the phone, not shrunk: the mark leads, the question sets over four lines, and the action spans the bottom of the screen.

05Key decisionsSix decisions that shaped it.

  1. 01

    Outside the language of dating apps

    The opening screen leads with a question, and its supporting line says what the retreat is not.

    No swipes. Just meeting for real.

    בלי סוויפים. פשוט להיפגש באמת.

  2. 02

    A softer, editorial rhythm

    The story section gives each idea room: a short heading, one sentence in bordeaux and a single supporting line.

    A heading, Maybe it is time to meet a little differently, then one sentence in bordeaux and a line of support.
  3. 03

    The Galilee as part of the story

    The opening screen names the date and the place, and the place has chapters of its own: the house and the winery.

    The date and the place, on one line at the foot of the opening screen.
  4. 04

    Exclusive, and still warm

    The limits are stated plainly: 24 participants, 12 women and 12 men, aged 30 and up. Each number sits under a soft icon, with a short line beneath it.

    The retreat in numbers: two days in the Galilee, 24 participants, 12 women and 12 men, aged 30 and up, each under a soft icon.
  5. 05

    A suitability check, not a booking

    The action is a suitability check, not a booking: a short questionnaire, no payment and no commitment. The same button also sits in the site’s header.

    The call to action, Check your fit for the retreat, above the line: a short questionnaire, no payment and no commitment.
  6. 06

    One identity, desktop and phone

    On a phone the gold mark still opens the page, over evening light, with the same spaced line beneath it.

    The top of the opening screen on a phone: the gold mark over evening light, and the spaced line.

06FilmThe brand in motion.

The mark, the promise in a few words, the Galilee and the website, in one short film.

ON brand film, a silent watermarked preview: the ON mark, the retreat’s promise in short words, the Galilee and the website.
Brand film. Watermarked preview. Silent.

07DetailsUp close.

  • Close-up of the monogram, where the ribbon line crosses the N.
    The ribbon line that ties the two letters
  • Close-up of 12 + 12 in the site’s serif, under a wine-glass icon in a blush circle, above the line women and men.
    Numbers in the site’s serif, a small, light plus and a soft icon
  • The spaced line Dating Retreat in the Galilee, in Hebrew, above the headline.
    A spaced line before the headline
  • The Check your fit button in cream, over the evening photograph.
    The same button in bordeaux, on a cream page.
    One action, cream on the evening photograph and bordeaux on cream
  • The call to action across the bottom of a phone screen.
    On a phone, the action spans the screen

08ResultFrom identity to launch.

The identity and website came together as one complete digital experience, now live across desktop and mobile.

Visit live site
The ON website’s opening screen: the gold ON mark over a Galilee sunset, the headline and the call to apply.
The ON website’s opening screen on a phone.

Next project02

המחלבה

Operational product

An operational workforce product for scheduling, management workflows and day-to-day operations.

View projectAll work
The home screen of המחלבה: a greeting, the next shift, who is on it, reports and the week ahead.